Sunday, February 5, 2012
25 Ways to Leave Your Idea
Behind toy and game inventors dreams of big royalty payoffs is the real world of rejection. It is a commonly known stat that marketers will reject 9 out of 10 concepts shown by inventors. Stretching that statistic to the biggest marketers who see so many ideas, the odds of an inventor concept making it to retail shelves might reach 1 out of 1000. Those woeful numbers aren't sweet music to any inventor.
When I was on the acquisition's side of the table from inventors, I tried to be sensitive to their disappointments by offering more detailed reasons for rejection. It might be a thought on what the concept was missing, or a suggestion on how the idea might morph into a different form, or a way to give the idea a new twist. Looking back on what might have been heard on the receiving side of the table, at best, the inventor might do more work on the idea, at worst, the dreaded rejection was being postponed.
Little did I know that Tim Moodie was keeping tabs when I was rejecting or "leaving" his idea. Perhaps I should have shortened the responses and just given him one of the simpler rejections he had heard from other reps like: "No Fun", "Boring", "Pass", "Next". Here are more of Tim's twenty-five rejections. The words are different but all had the same meaning of rejection:"We've Seen This Before" "Too me, too" "Too close to an Internal Design" " Too expensive" "Too Many Costly Parts" "Won't Sell at the Right Price Point" "Marketing Won't Like It" "Doesn't Fit Our Marketing Strategy" "Not a Market We Want to Enter""Is This Legal?" "This Would Be a Safety Problem" "Not Cutting Edge" "Can't Put a License on It" "Won't Sell Enough to Justify TV" "That's the Dumbest Thing I've Ever See" "It's a Circus Novelty" "Too Confusing" "No Kid Would Do That" "No Play Pattern" "I Don't Get It" "Counter Intuitive"
If you are an inventor and wish to add what you've heard to this list of rejections email it to firstname.lastname@example.org. Perhaps it will be included if he ever writes a country ballad.