Whatever the selection process, be it adult committees, actors on broadcast TV, or Kickstarter pitches, hopefully toy inventors continue to bring forth and license unique and innovative ideas to industry marketers to fill future toy boxes. There is a saying in the industry, "Product is king". Toy inventors with their product ideas have long been active and vital kingmakers.
For a more detailed critique of The Toy Box Show by Blurred Reality, go to this link:
As the show labors on with additional episodes, viewers will likely be left with the unanswered question: What was Mattel thinking by shinning network TV time on this laborious product selection process???