Saturday, April 11, 2015

Cat Paw! Toy on Letterman Goes Viral

Some of you may not have seen Anna Kendrick's reaction to the Cat Paw toy on the David Letterman late night show. Her rather risqué' comments in this video clip went viral resulting in great PR for this  new toy! If you missed it, check it out here.

Guess who invented it? None other than Richard C. Levy, my co-author of The Toy and Game Inventor's Handbook. In past NYC Toy Fairs, Richard and I gave numerous anecdotal presentations on the TIA's Creative Factor programs about toy and game invention and licensing new product ideas. At Javits 2015, Richard went solo in an interview with host, Michael Artsis of Be Terrific, offering fascinating snippets to chronicle his long and successful career in the toy and game industry. Artsis seemed mesmerized, yet playful, as Richard described his career in the professional inventing community punctuated with demonstrations of not only Cat Paw, but his other latest creations, Dirty Words Game, and The Electronic Waving Flag.

Richard's Be Terrific interview shares his thoughts on the creative process used by the author/inventor respectfully dubbed Mr. Outside in the introduction to the Handbook. Throughout his long and fascinating career, Richard has been an inventor creating outside the corporate walls while thinking outside the box as well! See his amazing story here.

No comments:

Post a Comment