Words for inventors who dream about creating new playthings
Saturday, April 11, 2015
Cat Paw! Toy on Letterman Goes Viral
Some of you may not have seen Anna Kendrick's reaction to the Cat Paw toy on the David Letterman late night show. Her rather risqué' comments in this video clip went viral resulting in great PR for this new toy! If you missed it, check it out here. https://vimeo.com/114815744
Guess who invented it? None other than Richard C. Levy, my co-author of The Toy and Game Inventor's Handbook. In past NYC Toy Fairs, Richard and I gave numerous anecdotal presentations on the TIA's Creative Factor programs about toy and game invention and licensing new product ideas. At Javits 2015, Richard went solo in an interview with host, Michael Artsis of Be Terrific, offering fascinating snippets to chronicle his long and successful career in the toy and game industry. Artsis seemed mesmerized, yet playful, as Richard described his career in the professional inventing community punctuated with demonstrations of not only Cat Paw, but his other latest creations, Dirty Words Game, and The Electronic Waving Flag.
Richard's Be Terrific interview shares his thoughts on the creative process used by the author/inventor respectfully dubbed Mr. Outside in the introduction to the Handbook. Throughout his long and fascinating career, Richard has been an inventor creating outside the corporate walls while thinking outside the box as well! See his amazing story here. https://www.youtube.com/watch?v=1cG_jH2PIHY
Ron has spent over forty years of his career heading development departments and managing processes to transform ideas into new products for a variety of industries, including toys and games. Twenty- seven of those years were spent at Milton Bradley and Hasbro. During that time he headed MB’s Education Division, product managed game lines, including Yahtzee, and served as Director of R & D at Playskool. He rose to vice president of Inventor Relations for Hasbro Games, where he met with hundreds of inventors. Ron currently does contract development work and consults to the industry.
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