According to NPD, 2014 retail sales of construction toys were $1.85 billion dollars with a significantportion coming from long popular Lego sets. Construction toys as a category in 2014 were up 13% over the previous year. With digital play increasing over use of traditional toys and games, it is encouraging to see that basic construction toys are steadfastly popular with kiddos where they cause imagination and hands on skills to build dimensional physical objects.
Boxly is a collection of single ply corrugated panels which uses uniquely designed connectors duringplay. The creators knew they had a viable construction toy after viewing hours of successful and engaging fun play by their ultimate consumers-- young children. When product prototypes were put into the hands of kids, there was no "adult assembly required"; the kids did the assembly and played and played and played all by themselves.