Monday, October 26, 2015

Inventing an aMAZEing Game

As co-author of two toy and game invention books, it's rewarding to hear from an inventor who has actually read them and implemented some of our suggestions on how-to license new playthings. So when Andy Geremia made an e-mail connection, I was all ears....excuse me, rather all eyes.

Geremia, is actually a high-tech "locksmith", albeit using keyless locks. His day is a world filled with security entry devices and video surveillance systems. At night behind his own secured doors, Geremia has used his playful and inventive spirit to create several self-marketed outdoor games and now the unique new board game, Maze Racers, a game that had a boost by winning a crowd-funding contest sponsored by Big Leap.

Motivated by the Big Leap win and filled with advice from self-help invention books, including The Toy and Game Inventor's Handbook, Geremia set out to find a marketer for his maze game. He put into practice all he read in books.

Armed with the press release about the contest and filled with commitment and perseverance to commercialize the concept, he began contacting game companies. Within a month, Geremia had three prototypes out and two months later, he had a signed agreement with Fox Mind to unveil Maze Racers at NYC Toy Fair 2015

According to David Capon, president of Fox Mind, Maze Racers fits the company's narrative perfectly. "It is exciting and intuitive, simple to explain, stimulates players' creativity and dexterity, and delivers fun". What Capon saw has been validated by a steady early trade sales pace and recent recognition as a Top 10 Game for 2015 by Dr. Toy. Top Games 2015. 

Since pitching the game to the trade at Toy Fair 2015 in the Fox Mind booth, Geremia has embarked on a one man PR crusade to build word-of-mouth support for his game. Says Geremia, "I will attend any game convention within two hours of my CT home to promote Maze Racers and have exhibited at the Maker Faire in RI and the Boston Festival of Games." 

Actually, Geremia exceeded that travel radius to make an appearance at Gen Con 2015 where "four stations of Maze Racers were played steadily by adults and kids seven hours each day of the show". In addition, Fox Mind has committed to exhibit at Chitag, the Chicago Toy and Game Fair, on November 21st and 22nd. Getting out and demonstrating Maze Racers is another step through the marketing maze to make Maze Racers popular with today's game players.


  1. Kids love toys because as a little child they still enjoy playing around.

  2. This is a great article. It reminded me of an experience I had with an inventions that was related to this, something that can generate wealths. I was thinking about inventing a fishing lures that people can use or a concierge services but not sure yet. Love this post though, hope your inventions come out to serve for the greater good.

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