Words for inventors who dream about creating new playthings
Monday, April 18, 2016
Toy & Game Agents
There are literary agents, sports agents, secret agents, and a whole host of government agents. My all time favorite fictional agent from early days of TV was Agent 86. I loved that this whimsical agent could communicate through the bottom of a shoe long before the current ubiquitous iPhone.
When writing The Toy and Game Inventor's Handbook, we detailed the important roles of toy and game agents: evaluating marketability of an idea, connecting ideas with potential marketers, and representing all facets of an inventor's interest in negotiating a contract. Inventors and agents become true business partners in the creative process. These are just a few of the popular products in the toy industry licensed by agents.
Here is a link to a longtime, active agent. Marra Design Associateswww.marradesign.com
See The Toy and Game Handbook for a more complete listing of agents.-
Ron has spent over forty years of his career heading development departments and managing processes to transform ideas into new products for a variety of industries, including toys and games. Twenty- seven of those years were spent at Milton Bradley and Hasbro. During that time he headed MB’s Education Division, product managed game lines, including Yahtzee, and served as Director of R & D at Playskool. He rose to vice president of Inventor Relations for Hasbro Games, where he met with hundreds of inventors. Ron currently does contract development work and consults to the industry.
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