Wednesday, May 4, 2016
What is Inventortainment?
Inventors Handbook) where we advise readers on "how to" license ideas to toy industry marketers. Inventors hope that their idea is the next mega-hit and marketers hope for the next WOW! product that will leap off toy aisle shelves or through Amazon screens. When inventor meets marketer to show a new idea, it's "pitch time", but oh my, how the modus operandi in toy world today has changed.